Browse: Home → trainings
Trainings
1. GUERRILLA MARKETING IN A RECESSION
BENEFITS:
You will understand and be prepared to practice the specific tactics and strategies belonging to Guerrilla Marketing. Therefore you’ll be able to replace financial investments in marketing with the time, energy, imagination and information belonging to the people involved in the process. You’ll know how to approach the market in an unconventional way while consistently and effectively promoting your products and services. You’ll be able to fill in the voids in the market left by retreating companies – ideal niches for guerrillas – because in every down economy, some businesses lose money while others seemingly coin money.
WHO CAN BENEFIT:
Entrepreneurs, managers and professionals in marketing and sales, the ones willing to be prepared for recession. Everyone involved in a downturn of their business. People that are forced to lower their marketing budget and can’t afford reducing their sales.
STRUCTURE IN BRIEF:
» Introducing Guerrilla Marketing
» Guerrilla Marketing weapons with maximum effect during recession – details, applications, adapting them to the market’s specifics
» Online marketing
» The Guerrilla Marketing Plan on a variable budget
» The Guerrilla Marketing Calendar – assembling it according to financial effort levels
» How to determine potential niches
» Preparing, launching and maintaining the Guerrilla Marketing Attack
» How to obtain new clients during recession
» Implementing measurement strategies for promotional activity
» Adjusting, consolidating and improving the Guerrilla Marketing Attack
» Saving Money with Guerrilla Marketing
» Marketing Myths and Guerrilla Truths
ACQUIRED COMPETENCES:
During this intensive training, you will gain the know-how and practice of a Guerrilla Marketing fighter. You’ll be able to change the recession handicap into an advantage. Through exercises, completion of plans and verifying them in an interactive manner, you’ll master the set of instruments integrated into the Guerrilla Marketing Work System. After the course of study you’ll be in continuous contact with your trainers and you’ll be able to access their experience and the Guerrilla Marketing International resources.
2. GUERRILLA MARKETING – STANDARD (2 DAYS)
The training approaches the areas of marketing and sales from an unconventional, consistent and effective view. It is aimed at every business owner or marketing and sales professional dealing with promoting and selling products and services. Exercises and applications are building, in the end, a complex of practical instruments with proven effectiveness on the market.
Structure of the training:
» Clarifying the Guerrilla Marketing concept
» Who, why, when and how are the Guerrilla Marketing tactics applied?
» The 20 difference between Classic and Guerrilla Marketing.
» 200 Guerrilla Marketing weapons (Minimedia, Maximedia, E-media, Info-media, Human media, Non media, Company attributes, Company attitudes)
» The 16 monumental secrets of Guerrilla Marketing
» The Guerrilla Marketer’s personality
» The truth about on-line marketing
» The anatomy of a marketing plan
» The marketing calendar
» Launching the attack
» The Guerrilla Marketing Entrepreneur – balance between work and personal life
» Saving money with Guerrilla Marketing
» Psychology – a tool in Guerrilla Marketing
3. GUERRILLA MARKETING AND SALES PSYCHOLOGY
Part I: GUERRILLA MARKETING ESSENTIALS FOR SALES PEOPLE
This part describes in detail a package of non-conventional sales and promotion strategies, specially chosen from the list of 200 Guerrilla Marketing weapons. In addition, the trainees will become familiar with the tools that are meant to continuously measure each weapon’s efficiency and adapt the overall strategy.
Structure of the training:
» What is Guerrilla Marketing, and the reasons why it became the most successful marketing brand in the world.
» GUERRILLA MARKETING AND SALES WEAPONS
1.Canvassing
2.Elevator pitch
3.List building
4.E-mail signature
5.Knowledge of your market
6.Research studies
7.Specific customer data
8.Case studies
9.Free consultations
10.Constant learning
11.Marketing insight
12.Social demeanor
13.Stories
14.Networking
15.A-list customers
16.Core story
17.Competitive advantages
18.Follow-up
» ATTRIBUTES AND ATTITUDES for a Guerrilla Salesman
» PUTTING IT ALL TOGETHER
Guerrilla Marketing and Sales Plan and Calendar. Launching the attack.
Part II: GUERRILLA SALES PSYCHOLOGY
This module describes the most recent methods, techniques and strategies developed by Guerrilla Marketing trainers and coaches in order to control the decision-making process in prospective purchasers. The training presents ways to influence people at the biological level, by physically accessing parts of their brain that are responsible for the process.
The theory is completed with exercises in order to illustrate these methods and open the way to practicing them.
Structure of the training:
» The unconscious mind. Reasons why marketing and sales should address it.
» Representational systems: visual, auditory and kinesthetic
» Putting language to work
» Positive persuasion
» Memory: how to address it by using anchors and triggers
» Inoculating against objections
» How to write and sell to the unconscious mind
» Learning from children: nine positive attributes in marketing and sales
Please contact us at training<at>gmarketing.ro or +40-744-657766 for more information.