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Why?
WHAT IS GUERRILLA MARKETING?
Usual definition:
Marketing is every bit of contact your company has with anyone in the outside world. Every bit of contact. That means a lot of marketing opportunities. It does not mean investing a lot of money.
The meaning is clear: Marketing includes the name of your business; the determination of whether you will be selling a product or a service; the color, size and shape of your product; the location of your business; the advertising, public relations, Web site, branding; e-mail signature; voicemail message on your machine; sales presentation; the telephone inquiries; the sales training; the problem solving; the people who represent you; yourself; the follow-up.
Frequent mistake: the word “marketing” brings you thinking of your prospects; guerrilla marketing advises to think of your prospects and your current customers.
Unconventional definition:
A bookstore owner had the misfortune of being located between two enormous bookselling competitors. One day, this bookstore owner came to work to see that the competitor on his right had unfurled a huge banner: “Monster Anniversary Sale! Prices slashed 50%!” The banner was larger than his entire storefront. Worse yet, the competitor to the left of his store had unveiled an even larger banner: “Gigantic Clearance Sale! Prices reduced by 60%!” Again, the banner dwarfed his storefront.
What was the owner of the little bookstore in the middle to do? Being a guerrilla marketer, he created his own banner and hung it out front, simply saying “Main Entrance.”
BENEFITS
The training is aimed at business owners, marketing and sales professionals willing to learn about and control an efficient alternative to classic marketing.
It’s a plus for everyone who launches, develops and sells a product or service, during their fight for market share.
Results:
If you are a business owner, you will discover that marketing is not a budget-consuming myth. It should actually lead to higher profits if, instead of money, you are willing to invest time, energy, imagination and information.
If you are a marketing or sales professional, you will master a new set of theories and practices, alternatives or complementary to the ones you already know and you will be able to apply them in order to significantly improve the results of your work.
The unconventional weapons and tactics will help you launch the attack aiming at new market segments and higher profits.
After passing the examination following the 2 day Guerrilla Marketing standard training, you will receive the Certified Guerrilla Marketing Practitioner? diploma that is personally signed by Jay Conrad Levinson.